资讯热线:13968006922 0571-88762810
杭州万龙展览展示有限公司
杭州万龙展览展示有限公司
杭州万龙展览展示有限公司
辽宁体彩网当前位置:网站辽宁体彩网 > 新闻动态 > 新闻详情
展柜该怎么布置才能吸引客户的眼球
发布人:杭州万龙展览    发布时间:2019-07-06 09:47:34

 当我们准备好开一家店面之后会首先考虑选址问题,而当我们的店面落实完之后便是店面装修的问题了。店面装修主体部分当时是商品展柜的布置,在现在客户选择多样性、产品同质化严重的市场环境下,吸引客户流量对于店面来说往往不再是产品之间的较量,而更要考虑到店面给客户的体验,这种体验当然包括多个层次的意思,万龙展览展示系列文章“展柜该怎么布置才能吸引客户”将会带你全面了解展柜与店面和商品之间应该如何布置,在展柜布置的问题上又该考虑哪些问题等等,今天万龙展览展示主要给大家讲解三个需要考虑的地方:

 
 
一、强调展柜整体感
 
          我们知道一个店面的整体感能够给客户带来有序完整的购物体验,这种整体感建立在材质、色调、尺寸形状特征等展柜单方面的效果,同时也建立在展柜与商品之间的契合度和融洽度,最好还要考虑展柜与店面整个空间的搭配。这在很多行业展柜中都是可以见到的,比如万龙展览展示在制作的珠宝展柜案例中多数采用一体化的上部分玻璃底部中纤板,整个环形展柜围绕中间立柱并通过立柱的灯光、玻璃展柜内的led灯相互呼应来达到灯光整体感,而环形展柜的周边就分布有大小相似,形状几乎一致的产品展示柜,关于展柜设计需要考虑的因素可以移步“展柜设计需要考虑区域、美感、陈设三大因素”了解了解。
 
 
             二、强调展柜构筑成的通道
 
              一个店面除了展示区以及工作区域其他的几乎都是客户人流区,人流区的设置可以复杂也可以简单。复杂来说,一般人流区要考虑商品体验与人流习惯的关系,要考虑人流区域四通八达同时有意识的将客户引导到主要消费推荐区,要考虑通道人流的灵活性等等因素;简单说来,通道人流必须让客户方便舒适地买到想买的东西,更甚地是能够买到你想让他/她买到的东西。如此说来展柜之间构筑成的通道灵活性最好是比较强,无论是何种布置方式的展柜,90度垂直也罢、45度也罢、自由流通式等等也罢都应该从经营的内容去考虑进行灵活的变更,这也就意味着商场展柜等展示道具一般采用组合式的会更好一些,当然对于一些小型店面和小型超市,固定式布置也是可以考虑的。
 
 
           三、强调商品类型
 
           对于万龙展览展示多年进行专业柜台制作服务的展柜制作公司,一般知道了客户是开什么行业的店面,比如化妆品,服装,皮具,鞋业或者珠宝等等,就大概知道需要做什么材料的展柜和什么形状的展示柜了,这是因为展柜的布置和设计一般都是与行业相关的,与产品消费者的消费习惯相关的,可以做创新但是不可以过度僭越消费者的体验感受。
 
万龙展览展示期待与您合作!
 

When we are ready to open a store, we will first consider the problem of location, and when our store is completed, it is the problem of store decoration。 The main part of the storefront decoration was the layout of the goods display cabinet at that time。 In the current market environment where customers choose diversity and product homogeneity, attracting customer traffic is often no longer a competition between products for the storefront, but it is even more important to consider the storefront。 The experience of customers, Of course, this experience includes multiple levels of meaning。 The Wanlong Exhibition Exhibition Series article "How to Arrange Booths to Attract Customers" will bring you a comprehensive understanding of how the display cabinets and stores and goods should be arranged。 What issues should be considered in the layout of the exhibition cabinets, etc。。 Today, the Wanlong exhibition exhibition mainly explains three areas that need to be considered:

First, stress on the overall feel of the display cabinet
We know that the holistic sense of a store can bring customers an orderly and complete shopping experience. This sense of the whole is based on the unilateral effect of the display cabinet such as material, color, size and shape, and it is also based on the consistency and consistency between the display cabinet and the product. It is also best to consider the match between the display cabinet and the entire space of the store. This can be seen in many industry cabinets, such as the Wanlong exhibition. In the case of jewelry display cabinets, most of them use an integrated upper part of the glass bottom. The entire circular display cabinet surrounds the middle column and echoes the light of the column and the LED light in the glass display cabinet to achieve a sense of light integrity. The perimeter of the circular display cabinet is distributed with product display cabinets of similar size and almost identical shape. Regarding the factors that need to be considered in the design of the exhibition cabinet, we can understand the "three major factors that the design of the exhibition cabinet needs to consider the region, beauty, and furnishings".
Second, emphasize the channel constructed by the display cabinet
A store in addition to the display area and other work areas are almost all customer flow areas, the establishment of the flow area can be complex or simple. Complex, the general flow area should consider the relationship between the commodity experience and the flow habits, consider the flow of people in all directions and consciously guide customers to the main consumption recommendation area, consider the flexibility of the flow of people in the channel and other factors; Simply put, the channel stream must allow the customer Fangbianshushi to buy what he or she wants, and even more so to buy what you want him or her to buy. In this way, the flexibility of the channels constructed between the exhibition cabinets is better. Regardless of the layout of the exhibition cabinets, the 90-degree vertical, 45-degree, free-circulation, etc., should also be considered from the content of the business. Flexible changes. This also means that the display items such as shopping malls will generally be better combined. Of course, for some small stores and small supermarkets, fixed arrangements can also be considered.
III. Emphasis on commodity types
For the Wanlong Exhibition, the exhibition production company that has been performing professional counter production services for many years generally knows what kind of store the customer is opening, such as cosmetics, clothing, leather goods, shoes or jewelry。 It is possible to know what materials and shapes the display cabinets need to be made。 This is because the layout and design of the display cabinets are generally related to the industry and are related to the consumer's consumption habits。 Innovations can be made but consumers can not overdo their experience。

 

山东福彩网 盛通彩票网 福建11选5走势 辽宁体彩网千禧彩票手机app下载 安徽快3计划 湖南幸运赛车计划 福建11选5开奖 江西体彩网 湖南体彩网 山西11选5走势图